Cups at a Coffee Shop

Specialty Coffee

When the world’s largest coffee chain needed a machine that would quietly blend smooth beverages in all of its 17,000 locations, Vitamix softly responded with The Quiet One®. 

Vitamix supports businesses of all shapes and sizes in the coffee and beverage industry with customized equipment and recipe development. Our premium materials create consistent, quality blends that protect your brand, while longer-lasting blades and motors protect your bottom line. 

Learn More About The Quiet One

Hear Your Customers, Not Your Blender

PROBLEM

Unblended ice chunks in smoothies and frozen coffees did not meet customers’ expectations, while noisy equipment disrupted the atmosphere and made it difficult to take orders.  

SOLUTION

Vitamix custom-engineered The Quiet One, operating up to four times quieter than the competition and consistently creating the same smooth, delicious beverages without double blending.

OUTCOME

One-hundred percent of the test sites reported noticeable sound improvement, better drink quality, and the ability to create the same, smooth beverage every time.

Patrons frequent specialty coffeehouses for two reasons: their unique, delicious drinks and their comfortable, serene atmospheres. Vitamix met with the world’s premier coffee retailer when its existing blending equipment was hindering it from creating either. Speed of service was also suffering as operators were double-blending icy beverages, and the noise level made it difficult to take an accurate order.

Vitamix engineers set to work customizing a machine that would be significantly quieter than anything else on the market, while still delivering the smooth, consistent blends that had established the Vitamix reputation for premium quality. The Quiet One was born, with patented technology that would take the noise level from 78 decibels down to 65—the level of a normal conversation.

During an eight-week field test of The Quiet One, 100 percent of the locations reported noticeable sound improvement, improved drink quality, and improved drink consistency. The number of beverages with unblended ice chunks went from 35 percent to 0 percent. Blend time also went down, improving speed of service and customers’ overall experience.

Now, no matter which of the leading coffee retailer’s 17,000 locations you find yourself in, you’ll get the same smooth frappé and enjoy it in a peaceful, undisturbed atmosphere. Vitamix can do the same for your business. 

Consult an expert to learn more. 

Operating Analysis

 

Days per year

365

Blends per day per blender

45

Blends per year per blender

16,425

 

 

Maintenance Costs

 

Motor bases

1.68

Container sales

0.004

Blade sales

0

Retainer sales

0.001

Lost lids

2.90

Sound enclosures

0.68

Centering pads

0.11

Drive sockets

26.80

Misc.

6.85

 

Year 5 Total Cost of Ownership

 

BLENDER PURCHASE PRICE

$1,100

Non-warranted parts

39.025

Total investment

1139.025

Total blends/5 years

82,125

 

COST PER BLEND

$0.014