Smoothie with an Orange

Smoothie Shops

Vitamix reduces blend times, noise levels, and repair costs for one of the world’s leading smoothie chains.

As the demand for fresh, natural ingredients and healthy meal replacements increases, smoothie chains are expanding in record-breaking numbers, and relying on Vitamix to serve their customers on time and on brand.

Learn More About the Blending Station Advance

Better Blends, Higher Margins

PROBLEM

A leading smoothie chain’s existing blending equipment delivered inconsistent results, lengthy blend cycles, and a short lifespan.

SOLUTION

The Vitamix Blending Station® Advance® was tested and quickly rolled out to over 250 locations.

OUTCOME

Vitamix shortened blend cycles by 35 percent and improved drink quality, while less than two percent of the machines required warranty service.

In 2009, the smoothie market was a $3.4 billion industry and growing. The hottest beverage trend since specialty coffee, smoothies offer healthy, on-the-go meal options in a variety of refreshing flavors. But not so refreshing was the trouble large smoothie chains had in delivering the same, consistent product across every location with reliable equipment that wouldn’t gouge profit margins.

Enter Vitamix. Operating in over 87 percent of the nation’s smoothie shops, Vitamix works with nine leading chains to ensure product quality and consistency, delivering smooth blends of rock-hard frozen fruit.

One chain in particular placed four Vitamix machines in each of its 250-plus locations after existing equipment was continually breaking down (which also required a back-up blender to be stocked in every store). Vitamix was able to achieve smoother blends in less time, cutting blending cycles by 35 percent and perceived noise levels by more than half. Over the three-year warranty period, only 19 machines (1.9 percent) required warranty repair, eliminating the need for back-up machines.

More importantly, as the chain continued to grow and expand, its brand was protected as Vitamix machines were able to consistently produce the same, smooth blends across multiple operators, services, and locations. Unblended ice chunks not included. 

Consult an expert to learn more. 

Operating Analysis

 

Days per year

365

Blends per day per blender

20

Blends per year per blender

7,300

 

 

Maintenance Costs

 

Motor bases

.88

Container sales

0

Blade sales

0

Retainer sales

0

Lost lids

1.45

Sound enclosures

0

Centering pads

0

Drive sockets

13.40

Misc.

1.47

 

Year 5 Total Cost of Ownership

 

BLENDER PURCHASE PRICE

450

Non-warranted parts

17.20

Total investment

467.20

Total blends/5 years

36,500

 

COST PER BLEND

$0.0128