Bar Counter

Bars/Lounges

A new frozen beverage program quickly became the fastest growing product segment for a well-known sports bar/restaurant chain and helped grow the company to 800 locations.

Vitamix partners with some of the nation’s largest bar and restaurant chains to develop customized, profitable menu offerings while improving noise level and speed of service.

Learn More About the BarBoss Advance

Can Your “Good-Enough” Blender Do This?

PROBLEM

A well-known bar and restaurant chain was losing valuable sales opportunities with a severely limited beverage menu and no reliable equipment to foster expansion.

SOLUTION

Vitamix equipment was tested alongside its top competitor for 90 days with a trial frozen beverage program. While Vitamix had no service issues, all 10 of the competitor’s machines had failures.

OUTCOME

The chain reported significant increases in volume and profit, and grew to 800 locations, crediting the frozen beverage program as its fastest growing segment.

Throughout the foodservice industry, establishments are finding that expanded beverage menus are an easy, cost-effective way to increase profit margins. When Vitamix met with one of the nation’s largest sports bar and restaurant chains in 2002, the chain was looking to capitalize on increasing market trends in frozen drinks, but its existing equipment prevented expansion beyond basic soft drink and beer offerings.

Knowing that a signature menu is key to a successful program, the chain began looking for a blender that could help them develop and sustain a unique offering that would be duplicable across all locations. A 90-day trial period was conducted, testing the Vitamix BarBoss® Advance® and its leading competitor in a side-by-side comparison.

In just 90 days, the chain saw significant increases in sales volume and profit, and moved forward with a full frozen beverage menu. The Vitamix was chosen for the program as it was found to be quieter, easier to use, and more reliable. While the 10 Vitamix machines had no service issues during testing, all 10 of the competitor’s machines had failures during that time.

Today, the chain has grown to 800 locations, and it places two Vitamix machines in each as the frozen beverage program is its fastest-growing product segment. Ten years after rollout, most of the original machines are still in operation, and Vitamix Customer Service has only received two calls from the restaurant. So rather than replacing your $100 blender every six months and waiting for it to fail in the middle of happy hour, buy the right blender the first time, and enjoy years of worry-free profits.

Consult an expert to learn more. 

Operating Analysis

 

Days per year

365

Blends per day per blender

20

Blends per year per blender

7,300

 

 

Maintenance Costs

 

Motor bases

0.88

Container sales

0

Blade sales

0

Retainer sales

0

Lost lids

1.45

Sound enclosures

0

Centering pads

0

Drive sockets

13.40

Misc.

1.47

 

Year 5 Total Cost of Ownership

 

BLENDER PURCHASE PRICE

450

Non-warranted parts

17.20

Total investment

467.20

Total blends/5 years

36,500

 

COST PER BLEND

0.013